On the 17th and 18th of November, AREA Uganda’s 5th Annual Real Estate Conference was held at the Imperial Royale Hotel Kampala. Affordability of home ownership in Uganda was the theme of AREA’s 2016 conference, which drew a crowd of more than 110 participants, and the event featured presentations from an array of guest speakers.
Day one of the conference served as a Financial Planning Development, Marketing and Monitoring training course where 68 participants learned how to develop and sustain a business and marketing strategy. International Real Property Foundation representative Natalie Brecher served as the leader of the training program, where she provided a presentation that included ways for participants to develop their skills in business planning and marketing strategy by analyzing the current state of their organization and looking ahead to make strategic decisions to meet organizational goals and advance their organization’s competitive position.
A secondary point for Ms. Brecher’s presentation was the strategy of buying undervalued homes for affordability and value in order to add opportunity. For example, realtors have the ability to help someone afford a home by assisting the home-buyer in assessing and buying an under-valued home due to renovation or remodel needs. When houses are undervalued because of poor condition, they are a “value-add” purchase because they can be transformed at a lesser cost than buying a house needing no work. This applies to homes and investment real estate. The presentation went on to gift participants with an alternate style of thinking in order to better assist their clients with real estate options, regardless of their monetary situations.
The second day of the conference started off with the President of AREA Uganda providing a welcoming ceremony and opening remarks for the conference, followed by the Governor Bank of Uganda conducting the official opening of the convention’s events.
A variety of individuals provided presentations at the conference, including the Bank of Uganda and the Bureau of Statistics. Another presenter at the conference was the International Real Estate Property Foundation’s Sylvia Luchini. Her topic of choice was Real Estate and Environmental Sustainability, which included an abundance of information on urban development and global energy use by sectors such as: housing, transportation, and industrialization. Participants were able to learn more about how buildings exhibit a major increasing effect on environmental issues and what they can do to help reduce carbon dioxide emissions by using energy efficient features for housing.
The Real Estate Conference concluded with AREA Uganda, the Real Estate Association of Rwanda (REAR), and IRPF signing a Memorandum of Understanding between the National Association of Realtors and the Real Estate Cluster in Serbia . Dr. Baryomunsi, and Ambassador Agnes Kalibbala served as witnesses to the signing of the memorandum. AREA Uganda also passed out certificates of appreciation and completion of the training program to various conference participants, including the International Real Property Foundation.